What is link building about and where should you put your efforts for highest homecoming? Strategic link building is about establish your competitive situation in the online market that already exists, albeit informally around your industry sector.
Link building is not about search engine optimisation, it's not about boosting your Google PageRank, it's not about publishing a link directory and it's not about swapping links with as many other websites as possible.
If you've gone through all the hard work of a link building campaign, you expect to be happy with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of interchange that their efforts produce. If that sounds familiar to you, then you need to step back a bit and re-access your linking strategy. Are you really giving enough thought to your strategy?
